Research was done to understand where the eye is set on various pages: Facebook, YouTube, Twitter. It is the technology of eye-tracking with the movements of the eyes being captured and giving an image of where the eye goes. The study is in English by OneUpWeb (oneupweb.com) but the comments are here in French by Journal du Net -26 August 2009. In red, is where the internet user stays, in green where s/he barely has a look.
It is quite fascinating in terms of what it reveals: how people use different websites and adapt to them, how adverts could better target consumers…
For a less positive outlook on social networking, a series of reports/news:
– the EU preoccupation with Facebook as a portal to cybercrime. Facebook: A new battleground for cyber-crime (Euractiv, 27 July 2009)
– the security issues Facebook faced and that allowed for data to be ‘stolen’. Warning as rogue Facebook apps steal log-in data (ZDNet.co.uk, 20 August 2009)